Chief Digital Officer of Westfield Labs
Kevin McKenzie is the Chief Digital Officer of Westfield Labs, an entity of Westfield Corporation dedicated to innovating the retail ecosystem by leveraging the social, mobile and digital market opportunities that converge the digital shopper with the physical world. Kevin oversees the development of all online and digital media strategy, leading the integration of Westfield’s shopping centres around the world with emerging digital technology as well as examines new business development opportunities. In June 2014, Kevin was awarded with a Retail Innovator Award from Retail TouchPoints for his work on recent retail innovations for Westfield Labs, including Digital Storefronts, same-day delivery service, and searchable mall. He is a digital media entrepreneur, with more than 20 years’ experience in internet, mobile and product development.
Prior to joining Westfield Corporation, Kevin was the Founder and President of NinthDecimal (previously JiWire Inc), a digital location-based media channel composed of more than 40,000 public WiFi locations through partnerships with more than 30 leading wireless broadband providers and 200 location-based mobile applications. Prior to founding JiWire in 2003 Kevin was Senior Vice President, Shopping Services, with CNET Networks Inc.