VP of GeekLabs at ThinkGeek
Ty Liotta works for ThinkGeek, a company with humble origins in providing geeky goods for sale. He was a merchandiser, meaning he helped the company acquire new products for sale originally, and now he he VP of GreekLabs. This unit is tasked with product development for funny, cute, and otherwise geeky products. Some examples of their products include canned unicorn meat and the Tauntaun Sleeping Bag, re-creating the scene from Star Wars: Episode V.
http://www.thinkgeek.com/
