Author, Extreme You: Step Up. Stand Out. Kick Ass. Repeat.
In this clip, Sarah explains how recognizing Gatorade’s existing business strengths was essential when steering the company into the uncharted waters of additional, non-drink products:
Executive, activist and entrepreneur, Sarah Robb O’Hagan has been described by the media as everything from “Superwoman undercover” to the “Pied Piper of Potential.” She is a high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mom, and has been named one of Forbes‘ “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business.”
As Chief Executive Officer of the fast growing indoor cycling company Flywheel Sports she is currently leading the transformation of the business through digital content and services. Prior to this role, Sarah became an internationally recognized re-inventor of brands, having served as global president of the $5Bn sports brand Gatorade, where she successfully led the business through a major repositioning and business turnaround, and global president of the luxury fitness company Equinox, where she reinvented the offering through a significant technology transformation.
Sarah has also founded a movement she calls Extreme Living. Provoked by the cultural shift that gave us kids with shelves of participation trophies, unfounded expectations of success, and suppressed potential, she has created a manifesto for change. Her book, Extreme YOU: Step Up. Stand Out. Kick Ass. Repeat. to be published by HarperCollins in April 2017, provides people of all ages with the tools and support to discover their most exploitable traits, take big risks, deal with big failures and kick ass all the way to success. It is an inspiring and fiercely practical roadmap for individuals, teams and businesses who want to get the most out of their own unique capabilities.
For our full interview with Sarah, download the Innovation Navigation podcast.