Professor at the Carnegie Mellon Tepper School of Business and Co-Director of the Integrated Innovation Institute
How do you teach innovation? Professor and author Peter Boatwright explains.
In this clip, Peter explains how students at Carnegie Mellon University were able to help MSA improve the design of safety equipment for construction workers:
Peter Boatwright is the Alan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business at Carnegie Mellon University. Boatwright is also co-founder and co-Director of the Integrated Innovation Institute, a market-focused center designed to speed the pace of innovation. The Integrated Innovation Institute unites the three foundational innovation disciplines to cross train individuals and teams to become elite innovators. In addition to its executive education, applied research, and sponsored projects, the Institute offers professional master degree programs in Pittsburgh and Silicon Valley.
Professor Boatwright has taught courses on product innovation, brand strategy, new product management, pricing strategy, and marketing research. Boatwright has coauthored two books on innovation, The Design of Things to Come: How Ordinary People Create Extraordinary Products and Built to Love: Creating Products that Captivate Customers. Professor Boatwright actively consults with companies and has worked with Nissan, Apple, International Truck and Engine (Navistar), Campbell’s, Philips-Respironics, Bayer, Bosch, Merck, Mindtree, MSA (Mine Safety Appliances), Procter and Gamble, Lubrizol, McKesson, GlaxoSmithKline, New Balance, DesignAdvanceSystems, Hewlett Packard, and Lockheed Martin.
Professor Boatwright earned a BS in mathematics at Wheaton College, a MS in statistics from the University of Wisconsin, and a MBA and Ph.D. from the University of Chicago’s Booth School of Business. He joined the Tepper School faculty in 1997.