Keith Wilmot explains the new Leadercast conference and shares lessons from his time at Coca-Cola.

Keith reflects back on the idea behind Coca-Cola’s Freestyle machines:

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Keith Wilmot is the President & CEO of Leadercast. After spending twenty years leading marketing and innovation for global brands, he accepted the role of Chief Executive Officer of a growing leadership company. The mission of Leadercast is to build leaders worth following. Most recently Leadercast launched a new technology platform, Leadercast Now, uniquely designed for time-starved leaders to strengthen leadership insights to action.

Previously, Wilmot was the Global Vice President of Creativity & Insights at The Coca-Cola Company. In this capacity, he founded and launched IGNITOR, an internal creativity and innovation approach. IGNITOR is a now a registered trademark of The Coca-Cola Company. His team was responsible for solving complex business challenges by translating insight into actionable, commercial ideas. His team also built global creativity and innovation capability throughout the system. He currently resides in Atlanta, Georgia, with his wife, Jennifer, and their four children.