Dan Ward

Author of The Simplicity Cycle

Simple, elegant solutions often paradoxically mask the complexity and hard work that lies behind them. Dan Ward talks with Dave about how to make good decisions about complexity.

Listen to Clip

Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained and Elegant Methods Ignite Innovation (HarperBusiness, 2014) and The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse (HarperBusiness, 2015). Prior to launching Dan Ward Consulting, he served for more than 20 years as an acquisition officer in the US Air Force, where he specialized in leading high-speed, low-cost technology development programs and retired at the rank of Lieutenant Colonel.