Founder of STORY
STORY is a retail space unlike any other, one that has the point of view of a magazine, changes like a gallery and sells things like a store. Founder Rachel Shechtman talks about re-envisioning retail as a media channel.
Rachel Shechtman is a fourth generation entrepreneur who loves finding the next big thing as much as sharing it with others. In 2003 Rachel launched Cube Ventures, a retail and marketing consultancy whose clients included: Lincoln, TOMS, Kraft Foods, GILT, GAP, and AOL. In December 2011, she launched STORY, a 2000 sq. ft retail concept in Chelsea; STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.
STORY has received Fashion Group International’s 2014 Rising Star Award for Best Retail Concept and was named to Time Out NY’s list of 15 NY Top Shops. STORY’s model of “retail media” has earned attention from the press, and on its behalf Rachel has been profiled by the New York Times, Ad Age, and named to Crain’s NY 40 Under 40 List for 2015, Fortune’s 40 Under 40 List for 2013, and on Fast Company’s Most Creative People in Business.
Outside of STORY, Rachel is an active member of the startup community, currently an advisor to Quirky, Birchbox, Bow & Drape, MikMak and SmartyPants Vitamins. She also sits on the Digital Advisory Board of American Express OPEN and on the Marketing & Media Committee of the Cooper Hewitt.
