In this clip from the show, Jeff explains how the VW emissions scandal fits into his Innovation Code framework of Artists, Engineers, Athletes, and Sages:

Jeff DeGraff
Author, The Innovation Code  
Jeff DeGraff’s life reads like an innovation playbook. The pages are speckled with failures followed by great successes all because of the mantra adopted at an early age from icon Walt Disney: “Keep moving forward.” Jeff knows how to innovate because he has been through the wringer and rolled with the punches, each time adding a new, better, and cleverer play than the last to his dossier. Jeff’s creative and direct take on making innovation really happen have made him a world renowned thought leader and have prompted his clients and colleagues to dub him as The Dean of Innovation.

Jeff has advised many of the world’s leading corporations, using the Competing Values Framework that he co-created, on how to grow, change and ultimately move forward to see positive results. Jeff’s clientele list reads as a ‘who’s who’ of the business world, boasting Eaton, American Airlines, Coca-Cola, Microsoft, General Electric, Prudential and Pfizer, all as happy customers.

Clients call Jeff when they want to achieve a cultural change that leads to sustainable innovation and growth. Time and time again, clients have been enthralled and inspired by Jeff’s speaking abilities and unorthodox view of innovation. He commands the room as he combines theory and practice to instill the mindset needed to make innovation truly happen. Jeff’s ideas have gained such a following that he created the Innovatrium, an innovation institute in the heart of the University of Michigan’s campus.

For our full interview with Jeff, download the Innovation Navigation podcast.