Jim Gilmore, Author, Look: A Practical Guide for Improving Your Observational Skills

Jim Gilmore

On Air: December 20, 2016

Jim explains how to better perceive the world.

In this clip, Jim relates what meeting George Carlin on an airplane taught him about developing one’s skills of observation:


James H. Gilmore is an author, speaker, and management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue. He is a Batten fellow and adjunct lecturer at the Darden Graduate School of Business at the University of Virginia, where he teaches a course on the Experience Economy. Gilmore is a visiting lecturer in Apologetics at Westminster Seminary California, where he teaches a course on cultural hermeneutics. He also teaches a design course at the Weatherhead School of Management at Case Western Reserve University. He is a graduate of the Wharton School of the University of Pennsylvania, an alumnus of Procter & Gamble, and, before co-founding Strategic Horizons LLP, was head of CSC Consulting’s Process Innovation practice. His books include the highly influential, The Experience Economy: Work Is Theatre & Every Business a Stage and Authenticity: What Consumers Really Want.

His latest book, Look: A Practical Guide for Improving Your Observational Skills details his personally derived approach for seeing the world and discovering new ideas. Jim’s favorite childhood book – a little something called Stop. Look. Listen. – surely foreshadowed his interest in observation skills. It’s no wonder that Sally Harrison-Pepper, author of the definitive book on street theatre, Drawing a Circle in the Square, calls Jim “a professional observer.”

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