Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. “Disrupt yourself or be disrupted!” is the relentless message company leaders hear. The Power of Little Ideas argues there’s a “third way” that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.
In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including Victoria's Secret, CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.
About the Author
David Robertson is a Professor of Practice at the Wharton School at the University of Pennsylvania. From 2002 through 2010, he was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland. Robertson is the host of Innovation Navigation, a weekly radio show and podcast that focuses on the management of innovation. Robertson is the author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry and coauthor of Enterprise Architecture as Strategy.
What is the innovation strategy behind some of greatest success stories in modern business history?
Is one of your important products or services getting tired, competitively challenged, or becoming a commodity?
Have you tried everything to revive that product, including spinning off new variants, taking it to new market segments, and exploring disruptive new technologies, only to find that none of those solutions worked?
If so, you owe it to yourself and your customers to explore the Third Way to innovate. It’s an approach to innovation that’s neither incremental improvement nor radical disruption
In this free webinar you’ll learn the what and the why about this powerful approach to innovation
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