Originally from Argentina, Santiago has worked in many different types of organizations: for-profit companies, non-profit organizations, senatorial political campaigns and the US State Department. Santiago is very passionate about product and customer development and he believes that design thinking is changing the way we create products and services. Equally passionate about food, his favorite dish to make is Asado Criollo. Santiago’s studies centered around behavioral economics and public opinion research. Santiago is part of Fast Company’s 2013 “Who’s Next” list of entrepreneurs.