This week, a book by Innovation Navigation host David Robertson was featured in The Guardian. The piece focuses on Lego’s reinvention.
“Lego’s revival has been called the greatest turnaround in corporate history. A book devoted to the subject, David Robertson’s Brick by Brick: How Lego Rewrote the Rules of Innovation, has become a set business text. Sony, Adidas and Boeing are said to refer to it. Google now uses Lego bricks to help its employees innovate.”
Read more from The Guardian.
Order a copy of Brick by Brick on Amazon.