Jake Barton uses architecture, technology and storytelling to create experiences where visitors learn by doing. He talks about innovation in museum design and retailing, and the challenge of designing a design museum.

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The firm he founded, Local Projects, has created landmark media design projects like the 9/11 Memorial Museum, the Cooper-Hewitt Smithsonian Design Museum, and Gallery One at the Cleveland Museum of Art.

Local Projects has won every top design award including the National Design Award, a Clio, and was named second of the top ten most innovative design firms by Fast Company Magazine for its redefinition of emotional storytelling. Local Projects has expanded its clients to include corporate innovation centers, public memorials, retail environments, libraries, and attractions. Clients include the Bill and Melinda Gates Foundation, the Eisenhower Memorial with Frank Gehry, StoryCorps, GE, Johnson & Johnson, AMNH, Tech Museum, and Microsoft.