Founders of Barefoot Wine
How did two people who knew nothing about wine start the world’s largest winery? Michael Houlihan and Bonnie Harvey share the entrepreneurial strategies they used to transform the wine industry.
Starting with no money and no knowledge of their business, Michael Houlihan and Bonnie Harvey relied on entrepreneurial culture to overcome formidable obstacles in the highly competitive and controlled wine industry. Barefoot Wine is now the world’s largest wine brand. Internationally, it has become the Levi Strauss of American Wine. But it represents more than just a wine label, it represents the success of a small start-up that began in a laundry room and wound up in the boardroom of the world’s largest wine company.
Their New York Times bestselling business book, The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, chronicles their journey from humble beginnings to nationwide blockbuster. Barefoot is now the #1 wine brand in the world.
Michael and Bonnie are sought after international speakers and corporate trainers. They are regular guests on radio and television. They have shared their principles with more than 30 schools of entrepreneurship such as Syracuse, Cornell, Pepperdine and MIT Executive Forum. They are Fox Radio News Network’s Workplace Culture Experts, and they have written hundreds of articles for national and international business and professional publications such as Forbes, Inc., and Investor’s Daily.
They recently released a companion book to their New York Times Bestseller entitled, The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.
