Founder of Trendhunter.com, Author of Better & Faster: The Proven Path to Unstoppable Ideas
Jeremy Gutsche, MBA, CFA, is an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet,” and the founder of TrendHunter.com, the world’s largest trend website, with roughly 2 billion total views and 3 million fans. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 350 brands, billionaires and CEOs rely on his innovation expertise and management consulting, including Victoria Secret, Coca-Cola, Sony, IBM, NBC, Wells Fargo and Hughes Aerospace.
Routinely sourced by the media, Jeremy’s broad appeal ranges from The Economist and CNN to Entertainment Tonight and The New York Times. He has been described as “a new breed of trend spotter” by The Guardian, “an eagle eye” by Global TV, an “Oracle” by the Globe and Mail, an “intellectual can of Red Bull” by Association Week, “the rockstar of keynote speakers” by Meetings Professional International and “on the forefront of cool” by MTV.
Before his dot-com success and work as an innovation keynote speaker,Jeremy studied innovation at Stanford, completed an MBA from Queen’s University, became a Chartered Financial Analyst, and graduated as a Chancellor Scholar from The University of Calgary, where he was later awarded Graduate of the Decade. He was one of Capital One’s youngest Business Directors and innovation leads. Prior to Capital One, Jeremy spent several years as a Management Consultant at the Monitor Group.
Good video https://www.youtube.com/watch?v=VFshvhzcCVw
https://www.youtube.com/watch?v=agkZMbHnmZ4 (1:10 is a good breakdown)
Book review: http://www.investing.com/analysis/book-review:-gutsche,-better-and-faster-234798
On Innovation Navigation, Jeremy spoke about the difference between ‘farming’ and ‘hunting,’ meaning between constantly gaining revenue from incremental improvements to a profitable core product versus being a hungry hunter, not knowing where your next meal will come from, and accordingly being risky and iconoclastic in pursuit of innovation and success. This sounds like a simple idea but it’s incredibly difficult – he spoke about the example of Kodak, who had invented the digital camera in the late ’70s, but film was making roughly 95% margins at the time, it’s not easy to decide to disrupt that profitable a business! But if a firm fails to do so when it has the opportunity, it will be too late by the time the core ‘farm’ loses profitability.
