Author of Hooked: How to Build Habit-Forming Products
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University.
On the show, Nir spoke about how companies make habit-forming products, by using the framework of motivation, ability, and trigger. Thinking about motivating a customer to use your product, then making it easy to do so, and then providing triggers to use the product, and then to use it again and again. Seeing that a product has the elements of the psychology of habit forming can be a good predictor of potential success, and so Nir uses the framework both to help companies improve their products and to think about potential investments in new products.
