Paul Nunes is the Global Managing Director of Research at the Accenture Institute for High Performance, and the Senior Contributing Editor at Outlook, Accenture’s journal of thought leadership. His most recent book is “Jumping the S-Curve.” His research findings have been covered by the New York Times, Wall Street Journal, USA Today and Forbes. He lives in Boston, MA.

On Innovation Navigation, Paul Nunes discussed his new book, Big Bang Disruption: Strategy in the Age of Devastating Innovation. He explained that, in today’s world, new products are better, cheaper, and more customized. An example is GPS systems.Google Navigaation is cheaper (on the customer’s phone), better (realtime updated), and more customer intimate- interoperates with data on the user’s phone, more integrated. New products are changing the product lifecycle curve from a bell-curve to a sharkfin. Because there is so much near-perfect market info now, the bell curve shortens and gets much higher.The market moves faster and saturates very quickly.