As President and CEO of Cirque du Soleil, Daniel Lamarre is in charge of developing strategies related to both business development and operations. He is also responsible for ensuring the financial sustainability of the company and for perpetuating its culture and values.Before joining Guy Laliberté’s team in January 2001, he served as president and CEO of TVA Group, Quebec’s largest private television broadcaster, for nearly four years. In addition to his day-to-day management duties, he was also responsible for strategic planning and business development. While holding a seat on the TVA Group board of directors, he also served as an administrator for McDonald’s Restaurants of Canada, the Canadian Association of Broadcasters, and the Montreal Heart Institute Research Fund. From 1984 to 1997, Daniel Lamarre worked with National Public Relations, the largest private public relations firm in Canada, first as executive vice-president and senior partner, then as president starting in 1995. He became president and CEO of Burson-Marsteller in 1981, and opened a first Montreal branch for this, the world’s largest PR firm. In 1977, he served as public relations director for the cable operator Cogeco. Before that, he was communications director for the Fédération des Caisses Populaires du Centre du Québec. Before taking up his management duties in the world of communications, Daniel Lamarre worked as a journalist for over 10 years.