Philip Krim started his company, the Merrick Group, out his dorm room at the University of Texas. Today, he is CEO and a Co-Founder of Casper Sleep, a company that seeks to change the way individuals buy mattresses. The firm sells their own mattress directly to customers in a box the size of a set of golf clubs and delivers an outstanding sleep experience on the same day as the order in New York City with five-day delivery worldwide.

Discussing the origin and development of Casper Sleep, Krim explained that his innovation came from evaluating the market for not just a mattress, but a better night’s sleep, and reaching out to the large, relatively untapped segment of young people who don’t have back problems so won’t spend thousands on a new mattress, but do appreciate a quality product, and whose loyalty can be cultivated for years of future purchases. Krim said Casper plans to sustain its advantage by continuing to improve those customers’ comprehensive mattress-buying experiences, including plans to eliminate those exasperating four-hour delivery windows with 90-minute same-day delivery.