Damon D’Amore founded WayFounder after spending three years founding two start-up ventures. He has more than 15 years of experience in online and television multimillion dollar marketing integrations, has worked closely with hundreds of influential CEOs, and has managed brand integrations for Fortune 500 firms into television shows such as Undercover Boss. Prior to founding WayFounder, he was Vice President of Promotion and Development at the independent film and television studio The Shooting Gallery, and was previously a Vice President at Cantor Fitzgerald.

D’Amore advised Innovation Navigation listeners considering developing an innovative idea to find a mentor as soon as possible – mentors in your community (either an intellectual community around your idea or a geographic community), he said, provide much more than step-by-step hard assets like funding when they’re involved from the start and committed to mentees’ success on the basis of the idea rather than the eventual payout.