Chunka Mui

Managing Director, Devil's Advocate Group

Chunka Mui is the managing director for Devil’s Advocate Group, a consultancy focused upon helping firms stress test innovation strategies. He was previously a managing director and chief innovation officer at Diamond Management and Technology Consultants, a cofounder and director at Vanguard, and Andersen Consulting, a precursor to Accenture. He has written numerous award-winning and bestselling books, most recently including The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups, and has written articles in Harvard Business Review, Chief Executive, Directors and Boards, and is a regular contributor at Forbes. He holds a B.S in computer science and engineering from MIT.

Mui built on an Innovation Navigation theme as he considered driverless cars as an example of the knock-on effects of truly disruptive innovations outside their own industry. In particular, he pointed to the ways disruptive technologies create openings for new entrants – witness Google’s leading development of the driverless car, not any major auto manufacturer – and positioned driverless cars as a kind of app, in that they provide a platform for a range of new information services that will change insurance, personal injury law, and repairs along with car manufacturing and the driving experience.