Bill Jensen’s book, Disrupt!invites readers to pick a chapter or two that interests them and read those and try to apply its lessons; it’s a book designed for people to read out of order, in order, or in whatever way they want to take away advice using it. On the show, he discussed some of these important ideas further, such as thinking not only about the customers, but also the workforce in order to innovate, thinking like a child and asking “dumb” questions, and applying the lean startup methodology to everyday life.

Bill Jensen attended Rochester Institute of Technology and worked for Ziff-Davis Publishing before founding The Jensen Group, a management consultancy.