Host David Robertson’s book The Power of Little Ideas was reviewed by The Globe and Mail this week:
“We have been trained to see innovation in two ways. The first is incremental improvement, when small tweaks are made to a product in the hopes of expanding its appeal. The other, drawing most of the attention, is disruptive innovation, revolutionary improvements that change markets and industries, as when Nucor introduced the mini-mill to make steel significantly cheaper, Amazon pioneered an online bookstore or Steve Jobs unveiled the iPhone.
David Robertson, a professor of practice at the University of Pennsylvania’s Wharton School, says there’s a third, important approach that executives need to consider. It has been successfully applied at various companies but has drawn little attention.”
Read more of the review on The Globe and Mail.
Learn more about The Power of Little Ideas.
