In this clip, Tony explains how focusing on the “jobs to be done” of Bosch’s circular saw customers helped them to identify a niche of customer needs that hadn’t been well-served in the past:Tony Ulwick
Founder and CEO, Strategyn
Tony Ulwick is the CEO of Strategyn, a pioneer and world leader in outcome-driven innovation. Since 1991 he has served as a consultant to Johnson & Johnson, Microsoft, Hewlett-Packard, AIG, Chiquita Brands, and dozens of other leading corporations. Mr. Ulwick’s innovation practices were recognized by the editors of the Harvard Business Review as some of the best business ideas of 2002.
For our full interview with Tony, download the Innovation Navigation podcast.