Using a custom fragrance to enhance customer experience. The ScentAir team explains scent marketing.

In this clip, Ed describes the difficulty ScentAir faced in finding the right language to describe smells with their clients:

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With more than 13 years at ScentAir, Ed is one of the world’s most experienced scent marketers of commercial spaces. Ed has responsibility for productivity of the sales channels at ScentAir as well as for the relationship management and strategy formation for its key customers. Additionally, Ed oversees the external communications functions for the company. He started with the organization in its infancy and has helped build the company into a thriving mid-market enterprise.