Principal, The Cambridge Group
Taddy Hall explains the value of innovation stories rather than statistics.
In this clip, Taddy describes how important stories can be to innovation… with cheese!
TADDY HALL is a Principal with The Cambridge Group and Leader of Nielsen’s Breakthrough Innovation Project. As such, he helps senior executives create successful new products and improve innovation processes. He also works extensively with executives in emerging markets as an advisor to the non-profit, Endeavor. He has collaborated with Professor Clayton Christensen for nearly two decades.
