Author Pam Henderson defines the concept of “opportunity thinking” and how it can help your business.

Pam Henderson, Ph.D., is CEO of NewEdge, Inc., a growth, strategy and design firm that advises companies across every industry including over 75 Fortune 500 and 50 startups and non-profits. Pam pioneered Opportunity Thinking™ principles, a new approach to innovation that helps organizations create sustainable growth. Organizations are adopting Opportunity Thinking™ as their corporate innovation strategy for long term growth.

Pam is also the author of a new book on Opportunity Thinking, titled You Can Kill An Idea, But You Can’t Kill An Opportunity! How to Discover News Sources of Growth for Your Organization, now in its second publishing by Wiley, a trademark of John Wiley & Sons.