Madhavan Ramanujam

Author, Monetizing Innovation

What is the value of having the price point conversation ahead of product development? Author Madhavan Ramanujam explains.

Listen to Madhavan’s “Tale of Two Cars,” the Porsche Cayenne and the Dodge Dart, and learn how the difference between success and failure of a product can come down to designing around the right price:

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Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners based in its San Francisco/Silicon Valley office. Advising companies of all sizes from Fortune 500s to startups, Ramanujam has led more than 125 monetization projects for Internet, software and technology clients, helping bring numerous new products to market.