How much do looks matter for construction equipment? Volvo Design Director Sidney Levy explains the importance of aesthetics. Hear this and more stories from Levy’s time at Volvo in our podcast.

Sidney Levy has worked for Volvo Construction Equipment (Volvo CE) for four years. As the company’s design director he is responsible for the design of the complete customer journey, ensuring a consistent message is expressed at all customer touchpoints. Prior to joining Volvo CE, Mr. Levy worked in the automobile industry, designing cars for a number of renowned international manufacturers.

Mr. Levy was born in Strasbourg, France. He graduated with a bachelor’s degree in Science and Transportation Design from the ArtCenter College of Design in Pasadena, California. He also holds an MBA from the IMD in Lausanne, Switzerland.

One of the big projects Mr. Levy is currently working on with his design team involves developing a new service platform for Volvo Co-Pilot. The interconnecting system will optimize machine usage and address operator challenges.

Mr. Levy’s native language is French and he speaks fluent English, German and Italian. He currently lives in Gothenburg, Sweden.