Serguei Netessine

Professor of Global Technology and Innovation at INSEAD

Sergei Netessine, Professor of Global Technology, explains the role start-ups can play for established businesses.

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Serguei Netessine is The Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance. Prior to joining INSEAD in 2010, he has been a faculty member at the Wharton School, University of Pennsylvania. He lived and worked in Russia, USA, France and now in Singapore.

Prof. Netessine received BS/MS degrees in Computer Science and Electrical Engineering from Moscow Institute of Electronic Technology and, after working for Motorola and Lucent Technologies, he also received MS/Ph.D. degrees in Operations Management from the University of Rochester. His current research focuses on business model innovation and operational excellence and he worked on these topics with numerous government and Fortune-500 organizations including Federal Aviation Administration (USA), Lockheed Martin, Procter & Gamble, McDonald’s, Rolls Royce, Comcast, Expedia, ABB and US Air Force. He serves on advisory boards of multiple startup companies and he is an active angel investor. Prof. Netessine also regularly participates in industry and government-organized forums on Innovation and Entrepreneurship, including World Economic Forum in Davos and World Knowledge Forum in Seoul.

Professor Netessine has been the recipient of several teaching awards for delivering classes to MBA and Executive MBA students at the Wharton School and INSEAD, and he frequently teaches and directs Executive Education Programs, including Massive On-Line programs for Microsoft and Accenture (10,000+ participants). Prolific academic writer, professor Netessine holds senior editorial positions at several leading academic journals and he co-authored dozens of publications in prominent management journals, including Management Science, Marketing Science, Operations Research, Harvard Business Review and other. His work has received extensive media coverage in CIO Magazine, The Economist, Forbes, Huffington Post, Multichannel Merchant, New York Times, US News, Business Standard and Strategy & Business and other press.

His latest book “The Risk-Driven Business Model: Four Questions that will Define Your Company” was published by Harvard Business Press in 2014. It received 2015 Axiom Business book award for “Business Theory.”