Michael Klassen

Author, HIPPIE INC.

Michael Klassen, author of HIPPIE INC, explores how the hippie subculture has impacted the business world over the past few decades.

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MICHAEL KLASSEN is a marketing professor at the University of Northern Iowa, business consultant, and the author of five books and over fifty journal articles. He received his Ph.D. from Kansas State University in 1987 and since that time has spoken to audiences at national and international conferences and invited lectureships in Asia, Europe, and South America. His research has been featured on ABC 20/20, NBC News Magazine Europe/Asia, and he has appeared on Dateline NBC.

Klassen is the author of HIPPIE INC.: The Misunderstood Subculture That Changed the Way We Live and Generated Billions of Dollars in the Process.