Revolutionizing the baking industry. Karel Zimmermann, Markets Director for the Americas at Puratos Corporation, explains the research and process involved in producing a simple slice of bread.

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Karel Zimmermann serves as Markets Director for the Americas for the Puratos Corporation. He began his career with 3M and joined Puratos in 1995 as General Manager for Puratos Canada. Karel became President of Puratos USA in 2005 and then Regional director for North America in 2008. He joined the Puratos Group Executive Committee reporting to the CEO in 2013 as the Markets Director for the Americas. Karel earned his bachelors and Masters degrees from the University of Hasselt, Belgium and also holds an MBA in marketing. Karel is married with five children.