Founder, Ten Thirty One Productions
Horror industry expert and Shark Tank contestant Melissa Carbone talks the business of Halloween and designing experiences such as the Los Angeles Haunted Hayride.
Melissa Carbone is founder of Ten Thirty One Productions (TTO) and the legendary Haunted Hayride. After appearing on Shark Tank, Carbone partnered with billionaire Mark Cuban and built a multi-million dollar business around the Halloween industry!
Carbone estimates that the LA Haunted Hayride has had over 400,000 customers since launching in Fall 2009 in 2015 alone will have 200,000 customers! She also expects to bring in over $3 million in revenue by the end of the year, making Haunted Hayride the most coveted Halloween event to attend throughout the season.
From the start, TTO’s mission has been to give people an interactive and immersive thrilling experience while producing live, horrifying and heart-racing attractions. At 30 acres (240 football fields), the hayrides take live entertainment to the next level. Each year, thousands of people flock to this attraction to be spooked by costume-clad actors, lavish special effects, spine-tingling original music and a deluge of simulated severed limbs, bodily fluids and related horror props.LA Haunted Hayride has also become a favorite amongst celebrities including: Katy Perry, Demi Lovato, Jillian Michaels, Nikki Reed, Megan Fox, Sarah Hyland, Lucy Hale, David Beckham, Ryan Gosling and more!