Consultant and former Guinness brand manager Donal Ballance shares his experience of developing Irish pubs on both sides of the Atlantic.

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Donal Ballance has been involved in the development of Irish Pubs throughout Europe and North America since the early 1990’s. He is a career restaurant operations specialist with a background that includes senior management roles with PepsiCo Foodservice, Compass Group, Guinness and Diageo. He became involved in the development of Irish Pubs through his management of Guinness retail and pub operations in Ireland and the UK and was part of the team responsible for taking the concept to a global platform. In 1999, he moved to North America and formed an independent consulting practice, Ballance Hospitality www.manageforprofit.com which provides a range of operational and strategic services to Irish Pub operators throughout the United States and Canada. Having also owned and managed pubs on both sides of the Atlantic, Donal is keenly aware, as an operator and an industry specialist, of the challenges facing pub entrepreneurs in tough economic times.