Pinnacle Vodka’s flavors include cucumber, mimosa, habanero, and ruby red grapefruit. Brand directors Jason Dolenga and Marguerite Allolding talk about where they find inspiration for new flavors.

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Jason Dolenga is currently the Senior Brand Director of Vodka at Beam Suntory. In this role, he is responsible for all aspects of the Pinnacle® Vodka, EFFEN® Vodka, and Pucker® Vodka brands. Prior to his current role, Jason has served in a variety of brand management and innovation roles on iconic brands including Ford Motor Company, Cap’n Crunch, Gatorade, Odwalla, and Maker’s Mark® Bourbon.

Marguerite Allolding is a talented and highly experienced brand builder, developer and innovator, with over 12 years of experience leading strategy and marketing for some of the industry’s fastest growing spirits brands. She has over 3 years’ experience at Beam Suntory as the Brand Innovation Director managing a complex portfolio of brands including Skinnygirl, Pinnacle and EFFEN Vodkas, Cruzan Rum, and Sauza and Hornitos tequilas, delivering over $75million in NSV during her leadership. She was responsible for strategy and execution of Pinnacle’s first ever national TV campaign, as well as the development of several new brands and over 25 new flavor innovations for Pinnacle, including Whipped, which drove brand sales from 150K cases to almost 2.7million cases during her tenure.