George Westerman (@gwesterman) is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation.
George has written numerous contributions for publications ranging from Sloan Management Review to Organization Science to The Wall Street Journal. He is co-author of two respected books: The Real Business of IT: How CIOs Create and Communicate Value, named the #1 Book of 2009 in its field, and IT Risk: Turning Business Threats Into Competitive Advantage, named one of the top five books of 2007. He is coauthor of a new book, Leading Digital: Turning Technology Into Business Transformation, which will be published in October.
George regularly conducts keynote presentations and senior executive workshops with companies around the world. Prior to earning a Doctorate from Harvard Business School, George gained more than 13 years of experience in product development and technology leadership roles.
On the show, George talked about how “Digital Masters” are already using the power of digital technology to improve their companies. In contrast to many books, Westerman’s doesn’t center on the Amazons, Apples, and other immediately obvious examples of technology-utilizing firms, instead he talks about how paint, mining, and gambling companies use it. For example, a Chilean mining company uses digital technology to get the best engineers by letting them control the technology from Santiago instead of at the mine, and is working to fully automate the actual mine. A prominent casino uses digital technology to better serve its best customers, but also to give better service to all its customers, in order to raise satisfaction a lot.