Dr. Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with special expertise in emerging markets and innovation, and content production capabilities. Blood Orange uses an agile, cost efficient content production process built on principles learned through extensive work in India, including jugaad. Simone recently developed, produced, and directed the television series Indique—Big Ideas from Emerging India, for which she explored how innovation in India drives socioeconomic development.
On the show, Dr. Ahuja discussed Jugaad innovation and what it is: “being resourceful and leveraging ingenuity… the idea that when you run into a problem, it can be solved by leveraging whatever you have on hand.” She gave examples of Jugaad Innovation from her work in India and other grassroots examples, including a man who created a bike that converted shock from bumps on the wheels into power for the bike. Dr. Ahuja then discussed how Jugaad can be seen in the US, using GE health as an example. She answered questions on how to overcome and understand obstacles involved with Jugaad innovation, and how to adjust Jugaad Innovation to work in the US.